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“Reasonable and proportional”, is issuance and the cost of reward programs a...
Lost in the debate over interchange fees and the Durbin amendment is a focus on how payment card products reach the consumer. One of the key points of the amendment is to mandate that the interchange...
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The only sustainable competitive advantage is being better than your...
Retail is a blood sport, period. Never mind the concept of “friendly competition”; the battle for the consumers’ business is a Win/Lose equation. In the c-store space, platitudes, like “everybody...
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Coalition Marketing; The power and opportunity of developing an “alternative...
Loyalty marketing in the convenience/petroleum retail business is rapidly evolving. Looking back five years, today’s landscape is hardly recognizable. The confluence of two major trends, IT...
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Incentives or Discounts; increased profit or eroded margin? Are you using...
When it comes to loyalty programs and promotional strategy there are two schools of thought in retail. On one hand, there are those who believe that everyday low pricing is the surest way to gain...
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Competitive opportunity in a post Durbin world: richer debit rewards as the...
Dozens of articles have been written about the impact of the Durbin Amendment on the payment card industry, with nary a positive comment in the mix. The focus has been on the punitive impact that the...
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Customer Engagement; network effects and building long term customer value...
The need for customer engagement in retail business is critical to effective marketing programs. Societal changes in the way information and communication is received have diminished the ability of...
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Debit or Credit, the role of merchant-issued rewards and the consumer’s...
On December 16, 2010 the fog began to lift on where Section 1075 of the Durbin Amendment would lead as the Federal Reserve Board issued its proposed interpretation of the legislative language. One...
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New Bank fees set the stage for Merchant Issued Debit and Rewards.
The stage is set for an epic battle between the merchant community and the financial industry to win the consumers method of payment (MOP). This week, BoA joined the list of financial institutions...
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Surcharging for credit versus discounts for cash; why it makes a difference...
In the struggle between the Credit Card Associations and Retailers this week’s court decision reminds me of the old western film when two guys are fighting and the guy with the rifle runs out of ammo...
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Right to the “3rd” power”: Mobile Payment the POS and ROI
The arc of loyalty/payment programing, particularly as it relates to mobile, is now mature enough for retailers to set long-term strategic goals. The high level strategy is about consumer engagement....
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